Who. What. Why.

Who?

Gry is the Norwegian founder and director of multi award winning Melbourne clinic, HÜD, and most recently, The Profit + Purpose Concept. HÜD is today one of the top clinics in Australia; famous for its purpose driven business model, incredible results, a leading team culture and multiple accolades.
They’ve taken home ABIA Australian Team of the Year, Australian Clinic of the Year, Victorian Clinic of the Year and DMK Clinic of the Year several years in a row.

Gry also writes regular magazine features for both business journals and beauty industry magazines.

what?

The Profit + Purpose Concept is a unique mentoring, consulting and coaching initiative to help the beauty industry become more purpose driven and people focused whilst still - or rather therefore - optimising profit.

why?

Gry founded HÜD in 2014 with zero business or leadership experience, but with plenty of passion for changing people’s lives by changing their skin.

The transition from being a hands on therapist to business owner and leader was a steep learning curve.
Somewhere in the middle, after a fast growth spurt and a subsequent near full team walk out, she realised it wasn’t enough for a business simply to make a profit at the cost of the culture.

And so she engaged one of Australia’s top business and leadership advisors to help her turn her leadership skills around.

Click here to read the full story of how this all came about...